That was the mantra of Barry Click, co-owner of , during a social media panel discussion that anchored EMU鈥檚 annual appreciation luncheon for the 100 members of its .

Another panelist, , Harrisonburg City councilman and , said: “Find some consistency in your posts. Look at what your audience is into and looking at — you have to put time into it to be successful.”

Click and Denger joined three other panel members — Lindsey Loughlin of , Aaron Yoder of , and Kyle Coleman of — in highlighting the advantages of using Facebook, Twitter and other social media. All agreed the simplest approach is often the best.

“Know your audience, go where they are and connect,” Click said.

Funding priorities

spoke to the group on the funding of the new science center, next year’s enrollment projections, and the upcoming Bach festival.

Swartzendruber said EMU has raised 25 percent of the funds it needs to renovate and expand its science center. He linked this fundraising campaign to maintaining EMU鈥檚 remarkable record of 90 percent acceptance rate into medical school, which is more than twice the national average.

EMU鈥檚 fall enrollment numbers look promising and are on par with the numbers from last year’s record enrollment, he said. Swartzendruber also mentioned the excitement of hosting the twentieth annual Bach festival on campus and the anticipation of the program itself.

Social media matters

between Business and Professional club members.

Current members

Below is a list of current Harrisonburg-Rockingham Business & Professional Club members.

• Kreider Machine Shop
• Nelson Swope Enterprises
• Turner & Company

Edgar Miller, general manager of ., gave a presentation on emotional intelligence with staffing issues, marketplace competition, budgeting, strategic planning and team development.

“People have become too busy with text and words,” said Miller. “[The decrease] of face-to-face interaction can lead to oversensitivity and self doubt in the workplace.”

A panel discussion delved into emotional intelligence’s impact on transactions, affirmation of employees and being an emotional leader. Panelists included Keith May of , Randy Seitz of , Carole Persinger of , and Brent Trumbo of .

Representatives in attendance

Individuals and businesses in attendance included , , , ., , , ., , ., , , ., , , , , ., and .